Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin
You can view this book's Amazon detail page here.
Tags: purple cow, seth godin
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Review
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In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.
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